Latent Semantic Indexing

Alot of you guys might have seen a turn around in your rankings in Search Engines. However not many are aware of the fact that a new human touch is getting applied to search in the form of Latent Semantic Indexing. With this method search engines are giving more prominance to meanings of the terms rather than the exact match. For example when you are searching for “Search Engine”, results will relate to search engine marketing industry and not from automotive engines. This element also adds to more emphasis on one way linkings with similar related meaningful keyphrases.

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