2009 September » Pankaj Jain - Internet Marketing

2008 – Internet Advertising Revenue

Uncategorized No Responses »

Sep 222009

For all the Internet Marketing professionals who missed out on the Ad Revenue report published by IAB, here is a link for you IAB PwC 2008 full year report

Some of the key highlights of the year 2008 are:

Total 2008 fourth-quarter revenues were $154 million (2.6 percent) higher than the fourth quarter of 2007, and $263 million (4.5 percent) higher than the third quarter of 2008

Annual revenues for 2008 totaled $23.4 billion, $2.2 billion or 10.6 percent higher than reported for 2007 Second and third quarter of 2008 saw a decline in revenue, something last observed only in 3rd quarter of 2004, however it recovered in the 4th quarter, maintaining the year on year growth

Online revenue collection is majorly dominated by top 10 ad-selling companies together accounted for 72 percent of total revenue

Search revenues dominance grew further from 41 percent in 2007 to 45 percent in 2008
Other than Computing, telecom, Consumer Packaged Goods all other industry (Retail, Financial Services, Automotive, Leisure Travel, Media, Enetrtainment & Pharma) either did not see an increase or a fall in their share of online advertising spents

Ideally online advertising can be distributed into 3 categories, Performance based pricing, CPM or impression based or hybrid basis. Approximately 57 percent of 2008 full year revenues were priced on a performance basis, up from 51 percent reported in 2007 with CPM loosing its share from 45 percent in 2007 to 39 percent in 2008

All in all, when we look at these numbers (derived from servey in US), Internet Advertising is again number one in terms of the growth ration compared to all other mediums of advertising..

Cheers

Pankaj J

Google India Trademark Bidding in Madras High Court

Uncategorized No Responses »

Sep 212009

Is anybody above law? Are you big enough not to abide by the law of the land?

What is the benefit of registering a trade mark, when anybody can advertise using your trademark?

Does the Indian trademark law protect the trademark owners interests?

I believe, Google must have found the way out, like it did in most of the countries, in the case of Indian trademark law.
So, if you are not aware of the issue here, on Google search page, if someone is looking for your website and only thing they remember is your trademark and unfortunately they type the same on Google, they may or may not find your website, but certainly will be subjected to all of your competitors in the world who know and leverages on showing their advertisement to that very visitor.

This may sound great for someone new in the industry to be so easily, on Google, able to invite someone who is looking for the competitors. But, why just new players, everyone started bidding on competitors trademark terms until one such giant identified that, yes, now I am able to invite visitors who are looking for my competitors on Google, but seems am losing more in the bargain.

So the story goes like this, Consim Info, who runs a number of portals including a popular matrimonial portal called BharatMatrimony.com has sued Google India for allowing their competitors to bid on their trademark terms. The case seems to be filed in Madras High Court.

My question is, why did it take Consim Info more than 60 days after Google opened up its platform for advertising on trademark terms to file a case against Google India. Maybe the executive did not update the top management on the new development until someone identified that their group of portals started losing traffic on their very own trademark terms.

Isn’t that amazing, we first start running after others pie, then sometime later, realize that others have also started eating from our pie..

Wow! we Indian are great..