Is anybody above law? Are you big enough not to abide by the law of the land?
What is the benefit of registering a trade mark, when anybody can advertise using your trademark?
Does the Indian trademark law protect the trademark owners interests?
I believe, Google must have found the way out, like it did in most of the countries, in the case of Indian trademark law.
So, if you are not aware of the issue here, on Google search page, if someone is looking for your website and only thing they remember is your trademark and unfortunately they type the same on Google, they may or may not find your website, but certainly will be subjected to all of your competitors in the world who know and leverages on showing their advertisement to that very visitor.
This may sound great for someone new in the industry to be so easily, on Google, able to invite someone who is looking for the competitors. But, why just new players, everyone started bidding on competitors trademark terms until one such giant identified that, yes, now I am able to invite visitors who are looking for my competitors on Google, but seems am losing more in the bargain.
So the story goes like this, Consim Info, who runs a number of portals including a popular matrimonial portal called BharatMatrimony.com has sued Google India for allowing their competitors to bid on their trademark terms. The case seems to be filed in Madras High Court.
My question is, why did it take Consim Info more than 60 days after Google opened up its platform for advertising on trademark terms to file a case against Google India. Maybe the executive did not update the top management on the new development until someone identified that their group of portals started losing traffic on their very own trademark terms.
Isn’t that amazing, we first start running after others pie, then sometime later, realize that others have also started eating from our pie..
Wow! we Indian are great..
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