This post is in lines with one of the discussions I initiated in one of my groups at linkedin.
My point is, What we see as sponsored results on search result pages of search engines are very much like classified text advertising on newspapers. That is how traditional advertising must have started off, which eventually graduated into television audio visual advertising.
When do you think will the same happen online?
We all are excited with the news that in UK, for the first half of 2009, Internet is the leading platform for advertising spends. However the fact associated with this is also that, more than 70% of online advertising happen of search result pages of search engines.
My view is that, we are still another 2 years away for online advertisers and publishers to graduate to the next level.
Yes, internet is still evolving across the world and whatever milestones acheived in terms of advertising spends, is mainly domainted by search engines.
Does this mean that efforts of all webmasters across the globe is currently encashed by serach engines and online publishers are still waiting for their true share of revenues.
Am leaving this post here for all my visitors to share their views
Cheers
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