Are tweets turing out new visitor gateways?

Was just to learn more about twitter, spending some time understanding the available functionality. Must say this honestly, am really amazed looking at the way the search function works. You search for any term, there will be a tweet in lines and the best part is, by the time you finish going through the 20 odd results, on top of them you see a message, x number of new messages after you last searched..that mean real time update on results..
Definitely, if whatever my understanding about online marketing industry is there, this is surely going to increase publishers revenue share.
These tiny 160 character messages are turning tables..
Way to go..

Cheers