Internet Advertising spends crossed TV spends in UK
Posted on | October 13, 2009 | 1 Comment
Yes, this is true if we believe the latest reports flashing across newswires online. For Internet Marketers definately on top of the funnel, this is great motivation. More money changing hands in the industry, better are future prospects for quality marketers. Something that we may identify when we dig further into the fine points of where did the spends happen within online mediums and in what circumstances.
Remember we are refering to 1st half of 2009, the world, even UK is struggling from global economic crises. Definately during these times of recession, the first cost cuttings happen towards most expensive medium, i.e. TV. Second, the ratio at which online advertising spends were growing earlier, did not happen the same way this year half. Third, majority of the online spends were towards search marketing, of which maximum pie went to Google.
I do not know why, but, I seem to have a strong alergy towards Google. Anyone who dominates the industry trends is a danger towards the future growth in some way or the other. And, having known the fact that Google captures alot of user data, in it self, for me is invasion into privacy. An un-authorised invasion..
It is only time that can prove this notion right or wrong, however lets not take away the achievement of UK’s Online Advertsing industry..
3 cheers..
Popularity: 11% [?]
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October 30th, 2009 @ 2:00 pm
Internet Advertising has been the trend these days. i own a small online store and i pay a lot on google adwords for internet advertising.