Is display advertising dying on internet?

Posted on | October 2, 2009 | No Comments

Well, that is the question in my mind after reading this press release. Stats published in this are comparison percentage of online display ad-clickers in Mar-09 verses what it was in July-07 in US. So, if you and I believe in the report then definitely in almost 2 years of time it has dropped to half of what it was in July-07. Internet marketers believed that there is a certain level of banner blindness, however this news of it increasing at this speed will be a very disappointing news for 3 out of 4 types of advertisers. I mean advertisers who spends online for getting more traffic, generating leads and for sale will have to be more innovative to grab attention. Clearly internet is maturing. You cannot just grab attention with one senses (eyes).

Hey, what do you think, will gadget ads find an increasing market share. definately for all the online advertisers other than those whose motive is branding, will need to think and think hard. It will now be not easy to pull someone from another website to yours.

And, for all the great minds who think internet is a powerful medium for their brand promotions, life is even better with increasing number of internet users and the time they are online is as well increasing.

Cheers

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