Are tweets turing out new visitor gateways?
Posted on | November 12, 2009 | No Comments
Was just to learn more about twitter, spending some time understanding the available functionality. Must say this honestly, am really amazed looking at the way the search function works. You search for any term, there will be a tweet in lines and the best part is, by the time you finish going through the 20 odd results, on top of them you see a message, x number of new messages after you last searched..that mean real time update on results..
Definitely, if whatever my understanding about Online Marketing industry is there, this is surely going to increase publishers revenue share.
These tiny 160 character messages are turning tables..
Way to go..
Cheers
Popularity: 4% [?]
Google, AdMob, Rupert Murdoch, Newscorp and more..
Posted on | November 10, 2009 | No Comments
There are many news coming out everyday, I just got interested in 2 of them, co-incidently both of them is associated with Google.
Google acquires AdMob, this to me has many facets.
First, Google is cash rich and no point in having the money lying ideal in the bank, rather lets grow vertically
Second, Google’s desperation to retain its dominance in the digital space (online and mobile) has to match the growing market and competition
Third and most interesting, even today +92% of Google revenues come from text ad clicks on their result pages, means, Google is still struggling to add more concrete revenue streams into its kitty
That was the first news, second may look stupid however, this can be the start of a new journey into the online space. Rupert Murdoch, chairman and managing director of News Corporation (Newscorp.com), one of the leading news makers in the online space, has hinted of blocking Google from indexing their pages. What does it mean to them, to online visitors and more importantly to Google
For News Corp, it will mean a cut in the traffic that they enjoyed over the years coming from Google Search Result pages
For visitors, any new surfer looking for news bites will not reach News corps portals unless a new gateway is evolved
For Google, over the cover, it does not make any difference. However, one must know why and how Google earns their revenues. In my first part of this post, I did say that +92% of Google revenues come from search result pages. Why? because surfers are able to find relevant options through Google, again because Google has all of them spidered. Google has huge..huge database, all generated by websites like yours and mine. So if, publishers start blocking Google to spider their pages or sue them for spidering their pages without permission or start charging Google for spidering their pages, can mean what for Google???
Well..well..well..Google was a revolution in the Internet world and this step can also be a start of a new trend..you never know..
Cheers
Popularity: 3% [?]
Wow! What a Tehelka
Posted on | October 26, 2009 | No Comments
Hi, I was down with fever, resting the whole day. Late evening thought of reading something and picked this magazine Tehelka. Still remember, outside a mall, about 1 and half year ago, they had a table promoting the magazine subscription and I contributed with 1 yr payment. Honestly, never read a single copy. And, after 1 yr, they called up to renew. I thought, enough of supporting these people, since I am not reading their magazine at all, no point in renewal. Thoughts melted after the caller requested, “Sir, thoda aur support kar dejeye na”. Said to myself, 300-400 hundred mein kya ho jayega. Lets continue. Today after reading the magazine after about receiving 70+ copies, realized, man, these people write so well. Initially feel like a fun in a masala hindi movie, but after going to their website, found homepage Google pagerank of 6, and no third party ad on their website. Tried surfing through various navigation options and still no 3rd party ad property.
So guys, if you are interested in experiencing some true journalism, do visit their website http://www.tehelka.com
Am writing this because every newspaper I read, every news channel I watch, seems influenced to promote either a story or just add more masala and increase the TRP for more advertisements. Clearly there is scarcity of honesty to the profession and the reason they would say is, “honesty cannot fill the stomach” only TRP can and listeners are not ready to face the truth. They watch television, read newspapers for entertainment. Is that true, do we watch television news and read newspapers for entertainment?
Seems correct, that is the reason why we never boycott the medium, just keep changing the flavors.
You will think, this blog was supposed to be something to do with Online Marketing and the article is just about anything. Hey, somewhere down the line, Internet Marketing is all about TRP, how many people visit your website, how popular is your brand in the online space. How many of you said no to an offer just because the domain promotion would have meant compromising on your principle values. Oh, my apologies, let me phrase it like this, how many of my fellow internet marketing professionals ever think about principles before taking interest in a opening?
Friends, internet is currently the 3rd strongest medium to influence minds, and, with the pace at which we are growing, days are not far away when internet will become the strongest medium of influence. So, as said in one of my favorite movie “With great powers come great responsibility”
Remember this and also remember “You always Reap what You Sow”..
Cheers
Popularity: 14% [?]
Wonderful Google Webmaster Q&A with Adam Lasnik
Posted on | October 21, 2009 | No Comments
Hey, for all the webmasters, SEO’s, the video below will be a great insight. This is a Q&A sessions with Adam Lasnik in Google India SearchMasters ’09..I was really fascinated with this one hour video..enjoy..
Session before the Q&A
Cheers
Popularity: 24% [?]
Are Free Classified Ads really posted by end users?
Posted on | October 21, 2009 | 3 Comments
We all know that on internet, content is the king and more content rich pages means more free traffic. Seems one of the online free classified player has been following this religiously and is successful in building +1.7 million unique pages.
This post is motivated by a recent forum thread initiated by someone named “Jose” from Meghalaya at workfromhomeindia.biz on October 12th, 2009.
Seems Jose was trying to find answer to a financial issue he is facing with the said classfied site clickindia.com and turned up sharing some stunning facts that maybe point towards the fact that what we see on classified sites may not be entered by visitors like you, even a step further, may have been plastered on the website without the concent of the advertiser himself.
Below are some excerts of the thread:
“The so called popoular classified ads website Clickindia.com has turn into Scam, Fraud. We the advertisers who post those classified ads in the website didnt get paid for a while now. Payout is usually on the 10th and Sept 25th of every month. I dont knw they just stop payin us. Has anyone did the ads posting job for ClickIndia or heard abt it.”
“We all knw posting of ads is free in their website. But the number of ads posted in their website by free customers(surfers) is very few to meet the demands of the increasing internet surfers . So The ClickIndia staff members employed us to post ads for their websites for more trafficking and for better options for seaching the right thing in the right location. Nearly 80% of the ads in the site is posted by us. We collect them from local newspapers, magazines etc. Everybody thinks its a genuine website but they are not now”
“They pay us Rs.4/ad. Anybody with internet knowledge can join it. Am from Meghalaya, and there are three members here and some in Assam. They stop paying and they always keep their chat rooms offline too this days. They even keep their phone switch off. I force them if they dont pay us, we will post complaints in forums and other newpapers, then they cool down a bit and they told us that we will get paid after 3 days. But now its more than 1 week now and we havent got our salery. Their assistant’s name is Meexxxxx Raxxx and her email is xxxxxxxxxxxx28@gmail.com and her phone no. is 09999xxxxxx. She’s a really short temper women. Nobody can talk to her properly. Am tryin to expose their EVIL thing to everyone”
Infact, there is another complaint flashing on consumercomplaints.in that seems to be from the same provider, only otherwise the internal staff is doing some part-time as well
The reason why I am wasting my time and web space for something like this is not to give more exposure for people like Jose or showcase a website like clickindia.com in bad light, but to emphasise on the fact that what you see may not be true is not just something for the external world but is also strongly true for contents available online.
Online free classifieds are among good things available online for end user. Seriously, someone from clickindia.com should resolve this asap and try coming up with a clarification from their end..
Popularity: 55% [?]
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