Pankaj J

Internet Marketing News- Digital Marketing Insights

Everyone is going online & more towards social media

Posted on | December 18, 2009 | 1 Comment

Last evening, while traveling in the train back home, I heard 2 separate groups on college going guys. One group was talking about the levels they have crossed in online games and how they are enjoying every bit of it. Second group was discussing about the happenings in their social groups in the online space.
These guys are the future spenders that advertisers will start targeting starting 4 years from now. I recollected a similar incident around 5 years ago when students like these used to talk about how they could find relevant information using a search engine.

Today’s generation is going back to how things used to happen in old days, that is reviews from others. The only change is that earlier it used to be limited to your physical reach, and now with internet you are all over the place.

All of use use internet for communication, business, entertainment and social networking.

Today, there was an article in the newspaper that UK is planning to scrap the cheque clearing system since most of their banking customers now either use online banking or Debit / Credit Cards
One out of every 5 American who is online goes is registered with Twitter
One third of online Americans use social media for health

We all know these countries set the trends in the online space. We all have enough data points on how many users are active in social networking platforms and what is the time they spent in social media.
This shift has forced marketers to take social networking platforms more seriously and have made their strong presence in this space. All news sites are active in Twitter like platforms. All top brands have their own groups in social platforms.

Internet became a big boom lot of credit goes to the search engines. They brought all the information in the world into your computer. Now, users are not just looking for information online, they want answers..

Definitely, social media will soon take over from search platforms as the key player for traffic generation..

Cheers

Pankaj J

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Comments

One Response to “Everyone is going online & more towards social media”

  1. Swati Sharma
    December 18th, 2009 @ 2:13 pm

    Thanks for the information. The Nielsen Company reports that 17-percent of total time spent online goes into social networking and blogging activities. http://bit.ly/6QBGQI

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