Are Search Engine advertising platforms like classifieds of Newspaper?

This post is in lines with one of the discussions I initiated in one of my groups at linkedin. My point is, What we see as sponsored results on search result pages of search engines are very much like classified text advertising on newspapers. That is how traditional advertising must have started off, which eventually [...]

Search Engine Marketing

Search Engine  Marketing, also called SEM,  is generally identified as the paid marketing using search engines like, Google, Yahoo, MSN. Internet Marketing is blown over by consulting firms that claim to have expertise managing SEM for you. I would like to share a few insights from my understanding and interactions  with these consulting firms. But, [...]